“The Gin Route” returns, an initiative of the Beefeater brand, so that gin lovers can enjoy at a promotional price, the most awarded gin in the world, in various bars around the country, and the mythical bar “La Biela” will form part too.
Beefeater London Dry Gin presents a tour of several cities in Argentina, which seeks to bring consumers the best version of this beverage made in England and distributed in more than 100 countries. In this case it is the turn of Buenos Aires.
Under the premise of bringing #TheSpiritOfLondon to the Buenos Aires heart, the brand belonging to the Pernod Ricard group will begin with the activations in November, on different bars in Recoleta, and in the case of La Biela you can enjoy this moment in every Thursday of the month.
Before each “stop”, a call will be made in social networks so that gin lovers can reserve the date and participate in a different night. In each place there will be games and raffles sponsored to compete for free drinks and Happy Hour.
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